Conceived in the summer of 2016, Harlem Brew South (HBS) began as a satellite extension of Harlem Brewing Company, producing small batches in Rocky Mount, NC to support its growing southeastern customer base. In the summer of 2020, HBS formally incorporated a collaboration between Celeste and her brothers Carl Beatty and Pernell Beatty. The plan was to launch the HBS Taproom & Brewery offering amazing beers that push the creative boundaries of craft, culture, and community. Of particular focus is creating centers of opportunity in communities that have had limited involvement in the beer industry, especially in areas we define as “beer deserts” which are lacking in opportunities for quality beers, careers, and entrepreneurship.
Harlem Brew South is focused on connecting others in an uplifting way through the joys of craft beer! The purpose of it is to help others embrace and share black culture in a positive way that brings others together. Celeste, Carl, and Pernell are want to give back something that reflects the community!
The craft brew industry is very much white and male-dominated, which can limit the potential by not bringing in as many minority populations. Culture is a universal language, meaning that everyone has a culture that's different and we want to embrace each and every one of them. We want to invite people into this creative and rich field so that they can learn and understand the brewing process and maybe find something they're passionate about, just like we did!
Our taproom and brewery will offer a variety of beers within a living classroom setting, also known as a brewhouse, steeped in beer education. Every aspect of the operations will be accessible to participants who enroll in our 8 Week Fast Track Brewing Program, a partnership with the OIC Rocky Mount.
Pictured from left to right:
Carl Beatty, Celeste Beatty, and Pernell Beatty